Position Title: Administrator, Digital Communications
Employment: Full-Time, Salaried, Exempt
Location: Phoenix, AZ, On-site, Non-Remote
Travel: 5-10%
Turning Point USA is a 501(c)3 non-profit organization founded in 2012 by Charlie Kirk. The organization’s mission is to identify, educate, train, and organize students to promote the principles of freedom, free markets, and limited government. Turning Point USA believes that every young person can be enlightened to true free market values. Since its founding, Turning Point USA has embarked on a mission to build the most organized, active, and powerful conservative grassroots activist network on high school and college campuses across the country. With a presence on over 3,500 campuses, Turning Point USA is the largest and fastest-growing youth organization in America.
JOB DESCRIPTION:
Turning Point USA’s Media department is seeking a Digital Communications Administrator to join our team. This role will be responsible for building, optimizing, and publishing email and SMS campaigns in HubSpot across all TPUSA departments. The ideal candidate will have experience with HubSpot Marketing Hub, creating nurture campaigns, and a strong understanding of audience segmentation and automation processes.
Responsibilities:
- Build, optimize, and publish email and SMS campaigns, ensuring they meet campaign objectives and department needs.
- Collaborate with various departments to ensure consistent, on-brand messaging across all digital communications.
- Manage audience segmentation to deliver targeted, relevant messaging and drive engagement and conversions
- Setup, test, and optimize automations in HubSpot to enhance user engagement
- Work with the design team to create visually appealing, high-converting emails and texts that align with branding and objectives.
- Track and analyze campaign performance, providing insights to improve future campaigns.
- Stay updated on email marketing best practices and trends to ensure campaigns are innovative and effective.
Minimum Qualifications:
- 1+ year experience with Hubspot experience with platforms like Google Ads and Meta Ads (Facebook/Instagram)
- Strong understanding of audience segmentation, targeting, and automations.
- Proficient in email marketing optimization, understanding best practices for email formats, subject lines, copy, and design to maximize engagement and conversions.
- Ability to analyze performance metrics and adjust strategies based on insights.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines.
- Creative, detail-oriented, and proactive problem-solver.
Please note that wages posted on third party sites such as Indeed are auto generated and are not accurate.
All applicants will be subject to a background check and would be required to sign an NDA for employment.