Turning Point USA

Title: Real Alex Clark Social Media Manager
Employment: Full-time, Salaried, Exempt
Location: Phoenix, AZ, On-site Preferred, Non-Remote
Travel: <5%
Start Date: ASAP

Turning Point USA is a 501(c)3 non-profit organization founded in 2012 by Charlie Kirk. The organization’s mission is to identify, educate, train, and organize students to promote the principles of freedom, free markets, and limited government. Turning Point USA believes that every young person can be enlightened to true free market values. Since its founding, Turning Point USA has embarked on a mission to build the most organized, active, and powerful conservative grassroots activist network on high school and college campuses across the country. With a presence on over 3,500 campuses, Turning Point USA is the largest and fastest-growing youth organization in America.

Job Overview: Turning Point USA is seeking a creative and strategic Social Media Manager to join our dynamic Real Alex Clark team. As the Social Media Manager, you will play a pivotal role in developing strategic content for the brand across social media platforms(Instagram, Youtube, TikTok). You will be responsible for ensuring consistency and quality across all aspects of the brand, while also engaging with audiences and driving growth. This is a unique opportunity to contribute to an exciting and influential cultural, health, and wellness brand. The right candidate is a subject matter expert in health and wellness content, has experience creating viral hooks and engaging stories, and has demonstrated experience managing other brands or internet personalities. Responsibilities include but are not limited to:

Responsibilities:

#1: Marketing Strategy Development + Implementation

  • Develop and implement a comprehensive brand strategy that aligns with the vision of the 'Real Alex Clark' content and resonates with the target audience.
  • Develop innovative marketing campaigns to increase the show's visibility, audience reach, and engagement. This may include social media promotions, influencer collaborations, partnerships, and other creative initiatives.
  • Market Research: Stay informed about culture trends, industry developments, and audience preferences to inform content creation and brand strategies for 'Real Alex Clark.'
  • Measure success and produce reports on campaign performance, monitoring and adjusting strategies to meet marketing goals.

#2: Content Creation Management

  • Collaborate with the production team and Alex Clark to create compelling and engaging content ideas that reflect the show's brand identity and showcase Alex's unique personality.
  • Oversee the content creation process, including script development, segment planning, and ensuring content meets quality standards and deadlines.

#3: Social Media Management

  • Establish and maintain a consistent brand identity for 'Real Alex Clark' across all platforms, including on-air, online, and in marketing materials.
  • Audience Engagement: Foster a strong connection with the show's audience by actively engaging with fans, monitoring feedback, and implementing strategies to enhance viewer participation and loyalty.

#4: Outreach & Engagement

  • Team Collaboration: Work closely with the production team, talent, and other stakeholders to ensure a cohesive and impactful brand presence throughout the 'Real Alex Clark' show.
  • Sponsorships and Partnerships: Collaborate with the sales, PR, and marketing teams to identify and secure sponsorship and partnership opportunities that align with the show's brand values and target audience.

Minimum Qualifications:

  • Proven experience as a Brand Producer or similar role within the entertainment industry, with a focus on pop culture and lifestyle content.
  • Strong understanding of culture trends, including health, wellness, parenting, relationships/dating, and faith.
  • Exceptional creativity and ability to generate unique and engaging ideas that highlight the brand of Alex Clark.
  • Excellent written and verbal communication skills, with the ability to adapt tone and style for different platforms and target audiences.
  • Solid project management skills, with the ability to manage multiple tasks simultaneously and meet deadlines.
  • Proficiency in digital marketing and social media platforms, including experience with audience engagement and growth strategies.
  • Strong analytical skills and the ability to interpret data and insights to drive decision-making.
  • Collaborative mindset and the ability to work effectively within a team environment.
  • Familiarity with production processes, including scripting, video editing, and content distribution.

    Note: This job description is intended to provide a general overview of the position and its responsibilities. It is not an exhaustive list of all tasks and requirements. The responsibilities and qualifications may evolve in accordance with the needs of the organization.

    Please provide your portfolio if applicable.

    Please note that wages posted on third-party sites such as Indeed are auto-generated and are not accurate.

    All applicants will be subject to a background check and will be required to sign an NDA for employment.

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